STP

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Lobbying, Media and Public Relations

We position STP and its products through B2B and B2C communication strategies.

01 The Challenge

Positioning of STP within the financial and fintech market

Active communication with Tier 1 media and specialized in finance and business
Establish channels to spread how fintechs promote financial inclusion
Educate target audiences (businessmen/entrepreneurs) on the adoption of CoDi digital payment forms, zero commissions, 24/7 and zero contact

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02 Strategy & Implementation

Implementation of always on public relations campaign, generation of relevant content for audiences, alliances with T1 media and with the most representative clients of STP to present topics on financial inclusion and with chambers of commerce, to have webinars by line of business and present digital solutions of payment.

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03 The Solutions

The solutions provided:

Influencer Marketing

Lobbying & Advocacy

Media & Public Relations

Reputation & Crisis Management

Events & Projects

Key Industries Webinars

We carry out a series of online broadcasts with different interest groups (El Economista, CANACO, México Podemos) in order to present the different solutions to the decision makers of potential companies.

See project

Communication Plan

We create and implement a communication plan with media from different segments in which we position STP through organic content, featured editorials, and interviews with the company's key spokespersons.