STP
:
Lobbying, Media and Public Relations
We position STP and its products through B2B and B2C communication strategies.
01. The Challenge
Positioning of STP within the financial and fintech market
- Active communication with Tier 1 media and specialized in finance and business
- Establish channels to spread how fintechs promote financial inclusion
- Educate target audiences (businessmen/entrepreneurs) on the adoption of CoDi digital payment forms, zero commissions, 24/7 and zero contact
02. Strategy & Implementation
Implementation of always on public relations campaign, generation of relevant content for audiences, alliances with T1 media and with the most representative clients of STP to present topics on financial inclusion and with chambers of commerce, to have webinars by line of business and present digital solutions of payment.
03. Solutions
The solutions provided:
Influencer Marketing
Lobbying & Advocacy
Media & Public Relations
Reputation & Crisis Management
04. Events & Projects
Key Industries Webinars
We carry out a series of online broadcasts with different interest groups (El Economista, CANACO, México Podemos) in order to present the different solutions to the decision makers of potential companies.
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Communication Plan
We create and implement a communication plan with media from different segments in which we position STP through organic content, featured editorials, and interviews with the company's key spokespersons.
