Diageo
:
Reserve Portfolio Communications Plan
We implement media strategies and positioning with KOLs for Diageo's premium portfolio.
01. The Challenge
GENERATE AFFINITY ACCORDING TO THE TERRITORIES OF THE DIAGEO PREMIUM BRANDS PORTFOLIO
Communicate brand innovations
Permeate on occasions of consumption
02. Strategy & Implementation
We created a plan of ambassadors, experiences and content for segmented media according to the territories divided among the different brands; Zacapa, Tanqueray, The Singleton, Baileys & Ketel Vodka.
03. Solutions
The solutions provided:
Media & Public Relations
Creativity & Strategy
Influencer Marketing
Lobbying & Advocacy
AV & Content Marketing
04. Events & Projects
Media Content Strategy
We created a plan of ambassadors, experiences and content for segmented media according to the territories divided among the different brands; Zacapa, Tanqueray, The Singleton, Baileys & Ketel Vodka.
